Monday, March 1, 2010

Like the BRAND, not the BAND

Kinda old news, but people seem to be pretty unanimously in favor of the new Julian Cassablancas record. I don't really get the bru ha ha. To me, it has that Strokes-ian combination of vague cool and pervasive blandness. But what is appealing to me about the record is the accompanying promo campaign.

Whoever brainstormed the look of the album and other related "brand content" (website, videos, concert posters, etc.) did a bang up job melding a lot of my favorite 80s shit (early digital imaging, post-apocalyptic narratives, cyberpunk landscapes, smoky backlighting) with a kind of neo-classical design aesthetic. Great stuff. Here are some stills from various sources:

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